WISER INVESTMENTS

Good design and intuitive UI are not things often associated to the Investment Advisor space. The idea here was to create  a clean/modern visual identity then apply those principles to the user experience. To make traditional processes such as client onboarding and investment portfolio dashboards more attractive, more intuitive and, more in-line with the mobile and tablet experience.

A Bold and bright colour palette and typeface were chosen to accompany an illustration-based look and feel. This clean and modern look made the brand more approachable and friendly.

All illustrations and iconography were custom designed and tailor-made for the WISER identity.

The success of the WISER INVESTMENTS brand led to its sale to RBC in 2019. The company was acquired and merged with the RBC GLOBAL ASSET MANAGEMENT INNOVATION LAB.