LAKEVIEW VILLAGE

Together, with the beautiful people at Lux9 Inc. and the team at Lakeview Community Partners Ltd. we developed the new brand and identity for Lakeview Village. A dynamic lakefront urban village where natural environments meet modern amenity-rich living.

PROJECT TYPE

BRANDING & IDENTITY

ROLE

CREATIVE DIRECTION, ART DIRECTION, EXPERIENTIAL DESIGN, UX/UI DESIGN, WAYFINDING +

YEAR

2018-2023

PARTNERS

LUX 9, ARGO

Interior concept for Lakeview Village Discovery Centre

UI tablet design for the Lakeview Village Discovery Centre model

Lakeview Village outdoor flagpole branding

The goal of the new brand and identity was to create a sense of PLACE. This was accomplished through the use of colour, typography and through a logo mark that could live harmoniously amongst partnering builders and developers.

A comprehensive brand guide and suite of logos were built to help communicators and creative partners express the Lakeview Village identity with consistency. To enable organizations to communicate with a clear and unified presence. To help Lakeview Village assert its identity in the marketplace in a way that is recognizable and consistent with the brand promise.

The Lakeview Village brand launched in early 2022. The new brand was instrumental in launching the $7M Lakeview Village DISCOVERY CENTRE later that year. The brand informed everything from the design of the interior, exterior signage & wayfinding, the user interface of the 3D interactive model and the design of the supporting multimedia and sculptural artworks by local artists.

The main atrium at the Lakeview Village Discovery Centre

The plan for a custom wrapped shipping container

1600 linear feet of custom designed hoarding fence at Lakeview Village in Mississauga