Together, with the beautiful people at Lux9 Inc. and the team at PEC Community Partners Inc., we developed the new brand and identity for Base31. An evolving destination on the site of a 70-acre WWII air training base in Prince Edward County, Ontario
PROJECT TYPE
BRANDING & IDENTITY
ROLE
CREATIVE DIRECTION, ART DIRECTION, UX/UI DESIGN, EXPERIENTIAL DESIGN, WAYFINDING+
YEAR
2023
PARTNERS
LUX 9, PEC CP INC.
Base31 is a platform for creative collaboration on the site of a former WWII airbase in Picton, Ontario. An evolving fusion of art, ecology, heritage, industry and innovation, Base31 invites you to peer into the past and co-create its future.
The essence of the brand and visual system is derived from the roots of the airbase, where historically people assembled for a greater good. Base31 bridges a history of community with the joyous pursuits of culinary, nature, craft, and creativity that surrounds us.
Beyond the original brand identity - we had to create a sub brand geared specifically toward the community engagement effort.
An effort to foster connection, empower individuals, amplify voices, and ultimately build resilient neighbourhoods.
The graphics, text treaments and colour selections are meant to drive collaboration, inspire change, and create a shared sense of belonging and purpose.
