123 MARGUERETTA ST. • TORONTO, ONTARIO • M6H3S4

416-427-8846 • info@outhousecreative.ca

PREV      NEXT

 

MUSKOKA WOODS

Print & Editorial: 

Roadside Billboard

pinterest twitter facebook
MOTIVATION
Muskoka Woods needed a strong, bold, eye-catching billboard to promote the arrival of the Kraken Racer waterslide in 2014. It had to generate interest, drive traffic to the website and above all - had to be viewable from a great distance.

DIRECTION
The key to any billboard is simplicity, clarity-of-message and readability. With that in mind, typefaces were kept simple and focus was kept on the photography of the waterslide. Design & illustration were kept to a minimum and were used primarily in the background.

REACTION
The message was clear. In the summer of 2014 - look out for the arrival of the Kraken Racer waterslide. Visit muskokawoods.com for more details.