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PUMA CANADA/SPORTCHEK

Print & Editorial: 

In-Store Signage

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MOTIVATION
Sportchek and Puma Canada needed some concept work for in-store promotion for their Motorsport line that was launching across Canada.

DIRECTION
With creative direction from 1188 - a series of posters were created around the F1 teams - Ferrari and Mercedes as well as the BMW DTM [“Deutsche Tourenwagen-Meisterschaft” - German Touring Car Championship] car . Perspective and bold colouring was used to give the idea of speed and to tie Puma footwear to the racing brands.

REACTION
The posters were used as concept to develop in-store display installments across Canada.