MOTIVATIONSportchek and Puma Canada needed some concept work for in-store promotion for their Motorsport line that was launching across Canada. DIRECTIONWith creative direction from 1188 - a series of posters were created around the F1 teams - Ferrari and Mercedes as well as the BMW DTM [“Deutsche Tourenwagen-Meisterschaft” - German Touring Car Championship] car . Perspective and bold colouring was used to give the idea of speed and to tie Puma footwear to the racing brands. REACTIONThe posters were used as concept to develop in-store display installments across Canada.
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