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MUSKOKA WOODS

Print & Editorial: 

B3 Print

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MOTIVATION
Muskoka Woods was celebrating the 10th anniversary of it's B3 actions sports program. They needed a P.O.S piece to place in West 49 stores across Ontario to promote the program and encourage guests to register.

DIRECTION
A 4 colour "retro-print" was created for letterpress. Screenprint-inspired and modeled after early issues of Thrasher Magazine.

REACTION
The print was featured in West 49 locations across Canada and distributed across the city of Toronto by the Muskoka Woods Street Team.