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PUMA CANADA

Interactive: 

I Spy Contest

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MOTIVATION
To promote the new apparel collaboration between Mini Cooper and Puma Canada through social media.

DIRECTION
In collaboration with Socimedia, a contest was designed where followers of PUMA CANADA and/or MINI COOPER were given a weekly challenge through Facebook. The challenges involved using Instagram to capture images featuring Puma products. The photos were then posted to Facebook where users voted on their favourite images. The images with the most votes, received Puma by Mini prize packs.

REACTION
Winners were announced weekly for a period of 4 weeks and ran from mid-September to mid October, 2012.