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PUMA CANADA

Interactive: 

Puma Cell

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MOTIVATION
A microsite dedicated to the new Puma Cell series at Foot Locker and developed in tandem with TV and print. Designed to both attract and educate Puma’s customers and drive them to their local Foot Locker location.

DIRECTION
This custom designed microsite was built around both print and video assets provided by 1188. Users were prompted to explore the various features and benefits of the Puma Cell series through a navigation fashioned after the Periodic Table of Elements. As you drilled deeper into the site, you were eventually prompted to visit your local Foot Locker location to purchase or learn more about each item.

REACTION
While extremely pleased with the design and layout of the site - the client ultimately decided against building-in a digital solution for this particular campaign.