CREATIVE DIRECTION / ART DIRECTION / LOGO DESIGN / EXTERIOR DESIGN / INTERIOR DESIGN / UX + UI DESIGNLakeview Village is a dynamic lakefront urban village that will breathe new life into Mississauga's waterfront. Transforming the former Ontario Power Generation (OPG) coal burning power plant into a vibrant waterfront destination that will become a model for sustainable mixed-use development.
Together, with the beautiful people at
Lux 9 Inc. and the team at Lakeview Community Partners Ltd. we developed the new brand and identity for
Lakeview Village. A dynamic lakefront urban village where natural environments meet modern amenity-rich living.
DIRECTIONThe goal of the new brand and identity was to create a sense of PLACE. This was accomplished through the use of colour, typography and through a logo mark that could live harmoniously amongst partnering builders and developers.
A comprehensive brand guide and suite of logos were built to help communicators and creative partners express the Lakeview Village identity with consistency. To enable organizations to communicate with a clear and unified presence. To help Lakeview Village assert its identity in the marketplace in a way that is recognizable and consistent with the brand promise.
- A dynamic lakefront urban village, where natural environments meet modern amenity-rich living.
REACTIONThe Lakeview Village brand launched in early 2022. The new brand was instrumental in launching the Lakeview Village
Discovery Centre later that year. The brand informed everything from the design of the interior, exterior signage & wayfinding, the user interface of the 3D interactive model and the design of the supporting multimedia and sculptural artworks by local artists.
From concept to completion - have a closer look at the new identity and some of the creative elements below.