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SIGNAL HILL WHISKY

Interactive: 

U/X + U/I Redesign

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MOTIVATION
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Signal Hill Canadian Whisky represents adventure, innovation and longevity. It deserves a web presence that matches those ideals. Our longtime friends and partners at Lux 9 worked with us to come up with a new online look and feel for Signal Hill.


DIRECTION
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Lux 9 wanted to go bigger and bolder. So you know what? Outhouse delivered! We brought in a new full-screen responsive layout to accentuate a new photographic library and to take FULL advantage of the users viewport. Typefaces and colour palettes were also updated to "lighten" and modernize the overall user experience and to better align with the brand.


REACTION
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Big, bold, beautiful! Desktop. Tablet. Mobile. BOOM, you're covered! The site looks great and now rides perfectly parallel to Signal Hill's signature "flavour". [Design slang for brand]

See more below ⇩