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CHOICE PROPERTIES

Brand & Identity: 

Community Idea Centre

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CREATIVE DIRECTION / ART DIRECTION / PRINT DESIGN / INTERIOR DESIGN / UX + UI DESIGN

Choice Properties REIT will be taking the corner of Bloor & Dundas and transforming it into a complete community. A destination that knits together the established surrounding neighbourhoods and create a hub that serves the community's needs.

Together, with the beautiful people at Lux 9 Inc. and CICADA Inc. we created the interior and exterior of The Community Idea Centre. A venue at the corner of Bloor & Dundas for community events and gatherings. Designed to promote dialogue to uncover the unique, local needs to guide Choice Properties' development plans for a mixed-use community at the site.

DIRECTION
The design intent is based on seven themes: Connecting, Learning, Living, Working, Shopping, Playing, and Sustainability. This site represents a unique opportunity to create a comprehensive redevelopment that can contribute to a better quality of life for the community of today and tomorrow.

Using direction from Lux 9 and renderings from CICADA, we created and produced all the design work for the 300ft exterior of the building and the entire interior of the space. We also designed the UI for an interactive touchscreen and a standalone survey kiosk used to collect visitor data.

REACTION
The Community Idea Centre opened to the public in October 2017.

From concept to completion - have a closer look at the space and some of the creative elements below.