MOTIVATIONShaw Media and Entertainment Tonight Canada ran a contest in cooperation with the LAS VEGAS tourist board offering participating viewers a chance to win an all-inclusive VIP trip to Las Vegas Nevada. DIRECTIONDone in collaboration with the in-house marketing and development team at SHAW MEDIA [Now CORUS Entertainment] - The idea was to bring the feeling and excitement of LAS VEGAS to participants while working within the confines of a pre-templated media delivery system. REACTIONThe contest launched successfully in late 2015. The design was well received by both the people at SHAW and the LAS VEGAS tourist board.
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