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SHAW MEDIA INC.

Interactive: 

Art Direction & Design

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MOTIVATION
Shaw Media and Entertainment Tonight Canada ran a contest in cooperation with the LAS VEGAS tourist board offering participating viewers a chance to win an all-inclusive VIP trip to Las Vegas Nevada.

DIRECTION
Done in collaboration with the in-house marketing and development team at SHAW MEDIA [Now CORUS Entertainment] - The idea was to bring the feeling and excitement of LAS VEGAS to participants while working within the confines of a pre-templated media delivery system.

REACTION
The contest launched successfully in late 2015. The design was well received by both the people at SHAW and the LAS VEGAS tourist board.