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MERCEDES BENZ

Interactive: 

G-Code IOS App

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MOTIVATION
This iOS 7+ application for the new Mercedes Benz G-Code concept car needed a minimal, icon based UI to accommodate both an english speaking and a Chinese speaking audience.

DIRECTION
Done in collaboration with IGNITION DIGITAL IMAGES [3D], SOCIMEDIA INC [Web Development] and APACHE SOLUTIONS LTD. [iOS Development] - This virtual tour of the Mercedes G-Code allows users to experience a vehicle that exists in concept only.

REACTION
The iOS application was developed in time for an international auto show in China in October, 2014. It allowed patrons to virtually experience the vehicle before an actual prototype had been manufactured. It allowed Mercedes Benz to gather potential customer feedback on the vehicle prior to production.