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MUSKOKA WOODS

Print & Editorial: 

2017 Aquisition Package

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MOTIVATION
Strategy and content direction by Blue North.
Muskoka Woods is renowned for excellence and trusted for a commitment to the highest standards of staff, facilities and activities. A place that provides adventure and inspires guests to be leaders - both at home and in their community.

DIRECTION
Muskoka Woods needed something visually engaging and tangible. To be used as part of a 3 part customer acquisition package which included a 20 page brochure, a custom designed envelope and, a personalized A 2-sided / reversible booklet was developed. One side used large-scale, vibrant photography and minimal copy to highlight staff, facilities, and activities. The reverse side provided the facts.

REACTION
The 3 piece acquisition package will be sent out starting in January, 2017.