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MW STREET TEAM

Print & Editorial: 

Promotional Posters

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MOTIVATION
Outhouse Creative was asked to design and develop a series of posters to accompany Muskoka Woods' Street Team Marketing Campaign. The aim of the campaign was to target potential guests at street level. To draw people to their website and to increase their social-media following.

DIRECTION
Inspired by screen-printed concert art - two posters were created. The idea was to keep the artwork clear and simple and , easy to re-produce while maintaining the creative standard of the Muskoka Woods brand.

REACTION
The Street Team campaign was a success. Muskoka Woods managed to surpass 30,000 followers on Facebook, 1,500 followers on Instagram and, 2,500 followers on Twitter.

See below for details. TEST