123 MARGUERETTA ST. • TORONTO, ONTARIO • M6H3S4

416-427-8846 • info@outhousecreative.ca

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MUSKOKA WOODS

Brand & Identity: 

Leadership Studio RV Wrap

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MOTIVATION
The Leadership Studio needed a promotional vehicle to represent the organization and to promote the space itself. The Leadership Studio is part artist's loft, part monastic retreat, and part family cottage. The 4,000 square-foot, purpose-built space sits on the glistening shores of Lake Rosseau. But it's much more than a place - it's an experience. Combining one-of-a-kind hands-on learning with unparalleled outdoor amenities, the Leadership Studio offers a totally unique personal and team development program.

DIRECTION
We worked together with the Leadership Studio to create a custom designed mobile office that relays the brand’s purpose: to educate young people and create leaders. Specifically, leaders who see the world and say "it doesn't have to be this way", and does something about it.

REACTION
Just like life, leadership is a journey. The Leadership Studio at Muskoka Woods is modeled after this journey. Visitors often comment that the building has a sense of movement, and they're right. We think leadership is impossible without moving forward, and both the Studio and it's mobile office were designed as a reminder of that. It is a space that inspires creativity and innovative thinking, and that stirs leaders to change their world.

theleadershipstudio.ca