123 MARGUERETTA ST. • TORONTO, ONTARIO • M6H3S4

416-427-8846 • info@outhousecreative.ca

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MUSKOKA WOODS

Brand & Identity: 

Classic 25

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MOTIVATION
Classic is billed as the best week of summer. 450 teenagers, and a week that's designed to be BIGGER, BETTER and more OUTRAGEOUS than any of the rest. Classic is meant to take the guest's idea of summer camp to a completely new level (pyrotechnics included).

DIRECTION
We built the strategy around the idea that Classic inspires, connects, and empowers guests to IMAGINE new experiences and to open themselves up to meeting new people.

REACTION
This summer was the biggest and best Classic ever as Muskoka Woods and it's over 450 guests celebrated Classic’s 25th Birthday!