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CAMPFIRES & COCKTAILS

Brand & Identity: 

2013 Event Identity

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MOTIVATION
Campfires and Cocktails is an annual, volunteer-driven fundraiser for The Neil Lovatt Memorial Fund (NLMF). The NLMF was established 11 years ago as an initiative of the Muskoka Woods Youth Foundation to raise funds to send economically disadvantaged children to summer camp at Muskoka Woods. This is a gala event celebrating Canadiana, summer camp and the very best of Muskoka.

DIRECTION
Outhouse Creative helped Campfires & Cocktails celebrate camp and the very best of Muskoka through a brand system rooted in vintage Canadiana. Final deliverables included an online brochure site, custom designed email communictions, on-site signage and decor, apparel and menus.


REACTION
Campfires & Cocktails 2012 raised over $50 000 for the Neil Lovatt Memorial Fund, which sent over 60 kids to summer camp this past year! They hope to do even better in 2013.

campfiresandcocktails.com