123 MARGUERETTA ST. • TORONTO, ONTARIO • M6H3S4

416-427-8846 • info@outhousecreative.ca

PREV      NEXT

 

GWL REALTY

Brand & Identity: 

155 University

pinterest twitter facebook
MOTIVATION
GWL Realty Advisors is a leading Canadian real estate investment advisor providing comprehensive asset management, property management, development, portfolio management and specialized real estate advice and services to pension funds, and institutional and retail clients. For 155 University Avenue, the challenge was to develop a new, differentiated brand that would generate sales and attract potential tenants.

DIRECTION
After studying the proposed improvements to the property, looking at successful brands both within and out of the corporate real estate world, Outhouse Creative created a new, future-facing brand. The brand lives on and off line and we defined and developed the key touch points such as the website, printed marketing materials, and support materials for events held throughout the first quarter of 2013.

REACTION
Outhouse and Socimedia worked quickly and collaboratively on the 155 brand, with just 3 months from inception to launch. Pre-launch events inviting brokers to witness the new and improved 155 University generated enthusiastic reactions and quick sales. 155 University was unveiled officially in September 2013.

155u.ca