123 MARGUERETTA ST. • TORONTO, ONTARIO • M6H3S4

416-427-8846 • info@outhousecreative.ca

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MUSKOKA WOODS

Brand & Identity: 

Imagine

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MOTIVATION
Each year or, "season" at Muskoka Woods is given it's own specific theme. Something to tell staff and guests what they can expect from their experience at Muskoka Woods over that particular year.

DIRECTION
2013's theme was IMAGINE. Staff and guests were invited to "Imagine" the possibilities in life and to open themselves to new people and new experiences. The visual expression is based on the principles of being open and adaptable yet simple and straightforward with a friendly, human spirit. These same principles guide the Muskoka Woods brand and reflect the overall experience of being at Muskoka Woods.

REACTION
The IMAGINE branding was unveiled in early summer 2013. We are happy to have played a role in helping Muskoka Woods shape the 2013 season . To have given them a brand that empowered staff and encouraged guests to open themselves to both new people and new experiences in their lives.